Turn Your LinkedIn Profile into a Book Marketing Machine with Louise Brogan

Sarah Russo — Wed, 27 May 2026 00:54:37 GMT

What if in the age of AI generated content, the most important part of being visible online is just being a human?

In this episode of The Publishing Playbook, host Sarah Russo sits down with Louise Brogan to talk about how the most powerful book marketing tool accessible to authors isn't Instagram or TikTok — it's LinkedIn. Louise is a LinkedIn expert, digital marketing strategist, author of "Raise Your Visibility Online," and host of a YouTube channel with the same name. Sarah and Louise discuss how authors can stop overlooking LinkedIn and start using it strategically. And they cover it all, from optimizing your profile and beating the algorithm to repurposing book content and building a newsletter audience. Louise also explains that as AI content grows on social media, authentic human voices matter more than ever.

Are Libraries the Hidden Book Market? with Erin Cox of Words & Money

Sarah Russo — Wed, 29 Apr 2026 13:00:00 GMT

What if the most powerful tool in your book marketing strategy isn't social media — it's your local library? In the debut episode of The Publishing Playbook, host Sarah Russo of Page One Media sits down with publishing veteran Erin Cox to unpack one of the industry's most overlooked opportunities: libraries. With a career spanning publicity at Scribner and HarperCollins, agenting, and her current role as publisher of Publishing Perspectives and co-founder of Words and Money, Erin brings rare, 360-degree expertise to the conversation. Together, Sarah and Erin break down how libraries actually buy books, why they're a powerful (and underutilized) marketing channel for authors, and the misconceptions that are costing publishers real money. Whether you're a debut author, a seasoned writer, or publishing-curious, this episode will change how you think about getting your book into readers' hands.

Podcast

Turn Your LinkedIn Profile into a Book Marketing Machine with Louise Brogan

What if in the age of AI generated content, the most important part of being visible online is just being a human?

Are Libraries the Hidden Book Market? with Erin Cox of Words & Money